I am available as a marketing consultant or for project work. Short or long-term.
My approach? I see myself as a member of your team and trust that in a short amount of time you will view me as an extension of your business.
I can help with something as bite-sized as a banner, brochure, business card, flyer, poster, sign. To something more medium-sized as content and graphics for a fundraising campaign or sales promotion, PowerPoint or Slideshare presentation, infoGraphic. Below are examples of projects larger in size.
Build you a site, upgrade a site, troubleshoot a site. Audit your site and help you improve your site’s performance. Help you manage your site.
Examples: Shopify, Squarespace, Weebly, Wix, WordPress
Audit your current digital marketing – prepare recommendations, help you outline a smart and achievable ongoing plan, and implement and / or train your staff.
Examples: eMail marketing, campaigns, on-site and off-site re-marketing, cart optimization and abandonment, SEM/PPC etc.
Establish your social media presence and game plan including your social calendar, content strategy, toolset selection, and staff training. Help you improve results and / or manage your accounts.
Examples: Facebook, Instagram, Pinterest, Twitter, Yelp, YouTube, etc.
Serve as your marketing consultant or project manager. Work with your organization to develop a comprehensive strategic plan, analyze data and performance measure for areas to optimize, outline the go-to-market plan for a new product or service, assess or create brand strategy, outline a smart and achievable ongoing plan, and implement and / or train your staff.
Examples: Research, metric/KPI development, analysis, competitive review, strategic plan development, product launch or re-entry, branding, etc.
Sourcing my 20 years of education experience, I can create education and training content for on-site, online, and digital applications. I have supported my clients expansion from on-site to online, self-paced courseware working within a variety of learning/courseware platforms. I can work with authors and subject matter experts on the course content and development — to publication, marketing and student support.
Web & SEO
eCommerce
Affiliate Marketing
Onsite and Offsite Marketing
Lead Generation / Contact Acquisition
eMail Marketing
Social Media Marketing
Content Marketing
Branding – Positioning – Strategy
Cross Channel Marketing / Integrated Campaigns
Consulting / Problem Solving