Kourtnaye Sturgeon, owner

In 2016 I left the corporate world for the nonprofit sector with the desire to bring my 30 years of business development, marketing, and communications experience to a worthy, heart-felt cause.

Finding myself with some additional spare time, I created Sweet Pea Marketing with a focus on helping nonprofits and small-medium businesses with their business development, digital/web, marketing, and communications.

My Approach

I view myself as a problem solver, puzzle cracker, and scout – looking to the horizon and the surrounding landscape for the path out, through, or to create a new path or area of opportunity.

For any project, I believe in setting goals first so we know where we are going – what our sights are set on. Once we know what we want to achieve, we need to set in place how those goals will be tracked and measured. Then, and only then, are we ready to talk about strategy. It seems whenever we hop over these first two steps, we eventually realize further downstream of the project that we’re missing something critical and we need to circle back to the start.